Content gap analysis is the process of assessing existing content topics to determine if there are gaps or lost opportunities that can be improved. Performing content gap analysis is a smart way to find a “gap” in your content and aims at attracting more traffic, transforming more leads into customers, and adding more value to your target audience. It helps in finding new opportunities and understanding how to update older content that can significantly improve your SEO, including rankings and improving organic traffic. By identifying the gaps in your keyword strategy, you can create content that targets those keywords and improves your search engine rankings. For example, if your competitors are ranking for “best SEO tools,” you can create a blog post or page that targets that keyword and provides valuable information about the best SEO tools.
Detailed keyword research helps you dig into keywords at the click of a button. You can view how a site’s keyword profile intersects with competitors’ and see which phrases are shared, missing, weak, strong, untapped, or unique. SEMRush is one of the most popular SEO tools and offers a wide range of features. It provides recommendations on how to improve your site but also gives an in-depth overview of your competitors’ performance. After you’ve considered both your target audience and content goals, you can map out the buyer’s journey.
- It helps to identify the areas in your strategy where you may be falling short or not optimizing to a website’s full potential.
- Prior to Productive Shop, Imran led demand generation at an Oracle consultancy, ran an e-commerce site servicing LE teams and helped build PMO offices at technology startup companies.
- Marketing strategies work well when they are personalized, so while you want to cast a wide net, you can’t cover everyone.
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- For example, if your brand has been mentioned alongside nine other brands in an expert roundup, this link will help you build authority over time.
While this is a huge milestone in itself, all of the data and knowledge that you’ve gathered will yield you no results unless it sparks some action. There are many different approaches you can take to figure out who your SEO competitors are—the most rudimentary being a simple SERP analysis for relevant keywords. You can also use an SEO tool to identify which brands mainly rank for your keywords. You can even develop a workflow that includes a combination of both methods. MEDIUM TELEGRAM SEO JOIN LINK “gaps” are areas in which you could overtake your competitors and outrank them. In short, it’s a way to reveal keyword opportunities you’re missing out on.
A content gap analysis, then, is the process of discovering exactly what those gaps are and creating a plan that utilizes those gaps in your future content marketing initiatives. BuzzSumo – One of the best things about using Buzzsumo is being able to see what types of content resonate most with your audience. Simply type in a keyword, hit enter, and you’ll be able to see the most popular content in your industry. As explained above, you can use the insights gained from competitors here to help bridge the traffic gap. By evaluating where competitors rank better and why you can optimize your own strategy to include valuable keywords.
Analyze Your Competitors Content
The final step is to monitor and measure your results and see how your keyword gap analysis has impacted your organic search performance. You should track your rankings, traffic, conversions, and other metrics for your target keywords and compare them with your previous data and your competitors’ data. You should also analyze your content performance and see which content types, formats, topics, and angles are generating the most results.
Under the Competitor Comparison tab, SE Ranking allows you to compare your site to multiple major competitors simultaneously to find out all the keywords you’re missing out on that rivals are ranking for. Conducting a content gap analysis is a great way to identify opportunities to improve your existing content, as well as brand new content angles related to your service and product offering. Both keyword gap analysis and content gap analysis can help reduce the number of holes on the internet, while at the same time positioning the site well in search – everybody wins. The content gap analysis is used to identify areas of the site that don’t rank well or aren’t providing good user experience.
How Do You Conduct A Gap Analysis?
By starting with higher-intent pages, you’re more likely to get quick business results. Like in the ‘card’ view, you can expand each cluster and view all the keywords that can be targeted on a single page. This now means you have a list of clusters with specific keywords for each cluster. We recommend staying within the tool, as you can push clustered keywords directly to briefs from there (more on this below). However, in a given cluster, there are a lot more than 3 keywords that have a similar search intent and search results (which means you need just 1 page for that cluster).
A keyword gap analysis is vital part of keyword research that is used to discover new keywords and content opportunities. By conducting a keyword gap analysis, you can identify the keywords that your competitors are ranking for in search and your domain is not. Create MEDIUM SEO TELEGRAM to target these keyword opportunities to keep up with your competitors and pull more traffic from organic search. If there’s one thing to remember, it’s that keyword gap analysis is a powerful SEO tool that helps businesses identify gaps in their keyword strategy and surpass their competitors. By conducting a keyword gap analysis, businesses can discover untapped ranking opportunities and optimize their content accordingly. Keyword gap analysis is a process used to identify new search queries and keyword phrases that your organization can use to improve its visibility in search engine results.
The Second Step Is To Determine Which Sites Link To Your Competitors
Some competitors have an overlap with each other, and each competitor has a set of keywords only they rank for. This can help you expand your topical authority and improve your SEO rankings. Blogs, while important elements in providing information to the audience, are not the be-all and end-all of closing a content gap. When looking internally, it’s important to identify any low-quality content – such as duplication, bad grammar, keyword stuffing or excessive linking – and fix it.
This approach to prioritizing backlink opportunities provides a more accurate way for clients to check the value of a site and prioritize their efforts accordingly. Then, click on each individual domain and go through their pages to determine if there is any overlap in the topics they cover and the topics covered on your site. If there isn’t, strike that domain from your list and continue checking.
In an ideal SEO world, you want to see relevant competitors in that list. First, it’s advised to focus on high-value keywords for your business with a high buying intent. You should prioritize high-volume keywords with realistic keyword difficulty. A good starting point is keywords you already rank for as close as possible to page-one results. Now that you have an overview of the content landscape across competitors, you can take it a step further and look at what kind of traffic they are focusing on to develop your own content strategy. You can expect to see most of the keywords your competitors are targeting by looking at the number of keywords ranking at positions 1–30.
By comparing the keywords that both your site and the potential backlink site rank for, it determines if there is any overlap in topics. If there is no overlap, then the site is not a good fit for backlinking purposes. Understanding the wisdom of the crowds is simple – if two or more of your competitors rank for a particular keyword or have a backlink from a specific site, it’s worth pursuing for your own website. Link gaps refer to the backlinks that your competitors have acquired, but your website has not. In other words, link gaps highlight the differences in the link profiles between your website and your top competitors. We recommend using SEMRush to get started, as it provides excellent insights into where your content can be improved compared to your competitors.
