Here’s the Keyword Gap tool interface inside SEO PowerSuite Rank Tracker. It’s just one of 10 tools inside the main keyword research module of Rank Tracker. This is very focused at the keyword level, though users can extrapolate topic opportunities from this as well.

• You assume that the vast majority of your readers want to put this paint up in office buildings.
• Keyword gap analysis is the process of identifying keywords that a site’s competitors rank well for.
• In marketing, developing ideas and creating content can’t be accomplished successfully without deliberately incorporating both user and SEO experience.
• You can also view competitor websites that rank higher in the search engine result pages (SERPs) for your target keywords.
• Frase works with early-stage content (pre-published drafts) and also existing content that you can bring into the platform (via live URL import) for further analysis and optimization.
• There is limited space on the search engine results page (SERP) and not everyone can make it to the top.

​You can take a look at the distribution of authority across your competitors link profile (as well as your own). Each vertical will also likely have some specific traffic types to look at. ECommerce businesses, for example, might also want to analyze category traffic. A SaaS business, on the other hand, might want to look at the performance of their documentation or partner pages. In most SEO tools, you can find this data in the overview section for the site. Technical SEO includes activities like crawl budget optimization, faceted navigation (especially for eCommerce stores), web performance optimization, and managing indexation.
A content gap analysis helps brands find new areas and topics to rank for that they might not have known about otherwise. While thinking about your content in relation to your competition is a part of a content gap analysis, you should still be focused on the customer and what your new content topics can provide to them. To help you achieve your content goals, a strategy called a content gap analysis can be employed to help you refocus your content topics and find areas that are less competitive to publish content about. A content gap analysis can help you uncover areas in which to grow your content strategies, ultimately boosting your SEO, helping you rank higher on search results, and taking in your competitor’s traffic.

A content gap analysis, then, is the process of discovering exactly what those gaps are and creating a plan that utilizes those gaps in your future content marketing initiatives. BuzzSumo – One of the best things about using Buzzsumo is being able to see what types of content resonate most with your audience. Simply type in a keyword, hit enter, and you’ll be able to see the most popular content in your industry. As explained above, you can use the insights gained from competitors here to help bridge the traffic gap. By evaluating where competitors rank better and why you can optimize your own strategy to include valuable keywords.
For support with this, we have a dedicated SEO Learning Path which teaches you how to use a data-driven approach to improving your SEO strategies. There’s no shortage of content on the internet, but using strategic tactics in your SEO – like gap analysis – can help you come out on top. Even if it’s not your primary goal, every webmaster knows SERP rankings matter. However, getting your site to the first page of Google takes time, effort, and a strategic approach. Your job is to be front of mind throughout the entire customer journey.
And their workflow is slow, and tedious and misses out on valuable data to make better decisions. However, a content gap analysis can find opportunities further up the funnel too. The right ‘top of the funnel’ (TOFU) content acts as a gateway to discovering your brand. So when they’re ready to buy, you’ve positioned yourself as the go-to option.
The content people produce is getting higher in quality and companies are investing boatloads of cash into their content marketing strategies. If you have a website that is pulling in a lot of traffic from Google, it is your responsibility to protect that asset from newly created, competing content. The goal is to identify valuable keyword opportunities by not copying but taking insights from your competitor’s targeted keyword strategy. How do you know whether to refresh an existing page or create a new one?
But, simply looking at https://medium.com/@yousefimehran2001/best-telegram-seo-group-join-link-b08f39cec9f5 of backlinks a site has may not provide an accurate representation of its value as a backlink opportunity. Medium indicates the backlink is found for two of your competitors and not for you, and low means that only one of your competitors has that backlink. Access the entire seoClarity Data Ocean for your data science, analysis, or machine learning project. HubSpot is ranking for this keyword too, but with a different, dedicated page.
We all want to be effective communicators with our customers, and content is one of the best ways to do that. He’s been a marketer for 10+ years, and for the last five years, he’s been entirely focused on the electronic signature, proposal, and document management markets. Yauhen has experience speaking at niche conferences, where he enjoys sharing his expertise with other curious marketers. And in his spare time, he is an avid fisherman and takes nearly 20 fishing trips every year.

Data Is Separated Into Segments By Our Filters

Content gap refers to the missing pieces of content that your audience wants to read but haven’t been created yet. It’s safe to say that almost every brand is involved in the content marketing game. Once you’ve carried out a thorough analysis of your results, you’ll be able to see which gaps should be filled, as well as the best course of action for doing so.
Additionally, you want to understand how they have optimised the page with relevant keywords and how the page is being internally linked. For example, has the metadata been optimised for certain keywords and has the page has been linked to from the top navigation of the website. When reviewing the domains performing well, you will want to see if the domain has one URL ranking for a number of keywords in that tag or if there are several URLs ranking for keywords in the tag. I would be more inclined to review the second website to understand why they are consistently performing well for a large % of the keywords. To figure out which website is performing best for a tag it is usually the domain which is ranking for the most amount of keywords but also has the best average rank.
A content gap analysis is an audit of content assets, which can include web pages, blog posts, articles, landing pages, ebooks, solution guides, cornerstone pages and social media. Leveraging AI-enabled content analysis, MarketMuse is an example of an SEO software vendor that goes beyond traditional keyword gap analysis. For example, you can look for keywords that all of your target competitors rank for in organic search, but you do not. With that, here are a handful of strategies you can use to get the most out of your content gap analysis. With our guidance and support, you can develop a clear plan to improve your company’s search engine footprint and grow your online presence.

A Data Driven Approach To Winning Is Whatseo Gap Analysis Is About

You will look at data that might even help uncover competitors you did not know existed, such as an exclusively online seller that does not compete with you at all in the brick-and-mortar sector. With SEO it’s important to think of a competitor as any entity that ranks higher than you for your essential keywords, whether or not it is an organization you traditionally consider a competitor. Though it may sound complicated, it’s easier than you think, especially with the right subject matter experts at your side. Hiring a marketing agency can ensure your keyword gap analysis is effective—and even help you implement your findings into your content marketing strategy. So it’s no surprise that SpyFu would also have decent tools for keyword gap analysis — and content gap analysis by extension.
You can also use tools such as Google Analytics or Search Console to track how visitors interact with your website and identify any broken links or failing pages that need attention. Google and other search engines use algorithms to determine the relevance and quality of your content. If your website is missing information on a particular topic, it may not rank as well in search results as a website that covers that topic in depth. In fact, according to a survey by BrightEdge, 55% of marketers say that content gaps are their most significant challenge in driving organic traffic to their websites.
This content serves to address this problem and offer valuable information but not immediately convert the reader into a customer. Many brands focus on creating informative content in the form of blog posts to draw in a wider audience, and “money” pages to convert those users into buyers. Your goal is to create content for every stage of the buyer’s journey – whether they are “problem-aware,” “solution-aware,” or at the final decision stage of your purchasing journey. Analyzing your existing content offerings allows you to see where you might be missing valuable assets that could guide readers to the point of purchase. A content gap can be defined as the space between what users are seeking out on the web, and the results they receive.
This could be by consolidating several posts into one larger, more informative piece that covers more ground, or even by removing it altogether. Armed with this information, sneakily deleting the poll so your competitors don’t too discover this valuable information, you begin keyword research. The first version (and the most common one) is done through competitor analysis. He’s now helping clients to attract and convert more leads and customers.His main focus are SEO, paid media & marketing automation – all with the focus to tie marketing campaigns to revenue.